Make a million lasting local impressions on Pegasus News

No matter who you are, Pegasus News can help you reach local customers more efficiently than any other media outlet in town.

• You control the target
• You control the timing
• You control the budget
• You control the price
• You make money.

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If you've already made up your mind and know you want to advertise, fill out our online form.

If you like, you can ask questions by email or call us at 214-635-1880

Otherwise, you can learn about:

What is Pegasus News?

Who uses Pegasus News?

What people are saying about Pegasus News?

The types of advertising Pegasus News offers

Display Advertising

Direct Email

Mobile Edition & iPhone Application

Video & Audio

Maps, Geo & Behavioral Targeting, Dayparts, Contests & Promotions

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What is Pegasus News?

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Pegasus News is a digital news source that features over 100 DFW neighborhoods and suburbs. We have the deepest local coverage of entertainment, events and news of any local media outlet in town, and all of this is customized for every individual user. 

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Who uses Pegasus News?

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Data as of May 7, 2008. Contact us for updated information.

• Average income: $78,000
  
  
• 43% have college degrees
  
  
• 49% male / 51% female
  
  
• Average age: 39
  
  
• 8.4 minutes per visit
   
• 1,398,000 minutes spent on site monthly
   
  

(Information © of Quantcast.com and Omniture, 2008)

 

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What people are saying about Pegasus News

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"Pegasus News is the future of local news."
- Daniel Dessinger, CultureFeast, March 10, 2007.

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The types of advertising Pegasus News offers

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• Display - Three different sizes of traditional banner ads placed on the site linking to advertisers' site or business page on Pegasus News. The most common form of internet advertising.
   
  
• Direct Email - Weekly email message sent to users that can be sent to the entire database or custom segments.
   
  
• Mobile Edition / Text Messaging - Mobile version of the site with entertainment information and opportunity to text message users advertisements.
   
  
• Video - Video advertisements placed on the site.
   
• Audio / Video - Video and audio messages placed before or after Pegasus News generated content such as interviews and radio stations.
   
  
• Map Placements - Showcasing  your neighborhood locations.
   
  
• Geo / Behaviorally Targeted - Target a specific group of people based on their location in the area or behavior within our site.
   
• Daypart / Time Sensitive - Like traditional broadcast media, you can daypart when your ads run without paying a premium daypart price.
   
  
• Contests & Promotions - Integral part of your marketing plan. We can implement and execute a customized contest or promotion just for you.
   
  
• Challenge Us! - You will never hear us say it can't be done because we will always want to try. What can we do for you?
  

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Display Advertising

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(4 banners, $20 CPM, $250 design cost)

468x60 banner (top of page)

 

300x250 rectangle (on the right above the fold)

 
940 x 105 leaderboard (at top of any page other than home and hub pages)

 
160 x 600 skyscraper (on the right below the rail)

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Direct Email

 

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(1^st ad - $31 CPM, 2^nd ad - $20 CPM)

Every Friday, Pegasus News blasts out the week in review: a look at all news-worthy events, concerts, movies, parties, theaters and notable news and events from the week gone by, plus a look at Pegasus Picks for the weekend. Pegasus Picks are the best events happenening that weekend to load Pegasus News readers with lots of options. Ask for a quote for dedicated, geo-targeted advertiser emails.

 

 

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Pegasus News Mobile Edition & iPhone Application

 

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On Friday July, Apple rolled out a more efficient and more cost-effective verson of the iPhone and substantially upgraded its software in clude GPS feature. The iPhone 3G went on sales in DFW with an overwhelming response, as eager huyers lined up outside of Apple and AT&T stores all over town. Pegasus News anticipated the release of the new phone and created data-driven, Apple-approved local application specifically for Dallas / Fort Worth customers.

 

You now have an opportunity to capture that audience and literally drive traffic into your store with Pegasus News' GPS-based iPhone application. Imagine someone doing a search that is categorically lined up with your business: They not only get a live map with directions to your location but they also get information about what specials you're having and your hours of operation. We have thousands of daily events and places in our daily-updated databse, but when our users are searching, the closest advertisers come out on top.

To maximize usership of the service we have made the application free to all users.

 

Why is Mobile a Good Fit For Your Business?

Answer the following questions...

• Do I want to spend less and reach more than with traditional media?
• Is my current advertising reaching the right people at the right time?
• Do I want my business to stand out from the crowd?
• Is my business in need of targeting those within a specific distance from my location?
• Does the average mobile user look like someone that fits my ideal customer profile?
• Do I want to direct people to my location(s) via GPS?
• Do I have a special I want to push to people who are driving past my store in the next ten minutes?

 

Application Sponsorship

Your business would own real estate on the application face. Your logo would be static and would link to a mobile-optimized location of your choice that can include key information, specials, photos and even video. If you don't have something already, we can build it for you.

 

Search Results Sponsorship

When a user searches any of the fields on the application, there is a display position on the bottom of the search results page. This is a display advertising position that links to a mobile friendly page the Pegasus News creates in the application with features such as click to call, click on a specific offer, or a click to a special element that we can create for you.

 

Application Search Optimization

When a user of the application is searching one or more of the categories using Pegasus News' application, your business would be a featured result, highlighted at the top of the page with all of the information and features necessary for a customer to reach or visit you. It's like your business having a valet for your customers that guides them from the street right into the parking lot.

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Video

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($25 CPM pre-produced; $3,000 turnkey video production)

We manage, shoot and produce high quality video messages specifically intended for the web starting at $3,000. Pre-produced video messages are $25 CPM. All video messages are placed in the 300x250 rectangle banner.

Pegasus News production:

• Requires annual commitment
  
• Changeable text and offers
• You keep a copy to run on your website, Facebook, MySpace, etc.
• Voice over if needed
• 1 minute maximum run length

 

Audio / Video

($50 CPM Post-roll; $45 CPM Watermark)

Audio / video available on any media generated by Pegasus News. $50 CPM for video post-roll and $45 CPM for watermark on Pegasus News generated video. 15 seconds audio on Pegasus News interviews and the Pegasus News radio - station play your audio segment after every 4 to 5 songs. Ask for a quote for audio advertising.

 

Benefits of Pegasus News' VideoAds

• Comprehensive, turnkey solution - The Pegasus News platform is an end-to-end platform that supports all phases of the online VideoAd process from creation to distribution to optimization.

• Easy to implement - You can access or license our platform and incorporate it into your own web site. Either way, you stay connected to our databse of performance analytics. Our high-quality VideoAds embed easily into banner ads, directory profile pages, search landing pages, blogs, web sites, and more.

• Flexible - You can create a video ad template and then localize it to run in specific makets or geographic regions.

• Data-driven - In the dashboard you can measure VideoAd performance. Track number of impressions and views, when viewers stop watching or interact with your VideoAd, viewers' geographic locations, sites viewers visited before they displayed your VideoAd, keywords viewers typed to find your VideoAd, and more.

• Dynamic - The Pegasus News studio, where you create VideoAds, is centered around a playlist where you assemble visual, audio and overlay elements. Even after you publish a VideoAd to the Web, the elements remain separate. This means that you can return to the studio at any time and optimize the VideoAd to improve its performance. Changes you make go live immediately everywhere the VideoAd player is embedded.

• Interactive - Through built-in interactivity, Pegasus News VideoAds generate leads and drive conversions. Each VideoAd automatically includes customizable calls to actio and you can do interactive overlays and caption to promote special offers, direct viewers to your website, and more.
  

 

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Map Placements

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Place your location(s) on topical maps throughout Pegasus News - one of the most used features on the site. Availability very limited. Ask for quote.
 

 

Geo & Behavioral Targeting 

We can target within a square-mile radius of your location and with one of more than 3,000 behavioral triggers.
Each factor used increases CPM by $5, but greatly increases efficiency. Ask for quote.

 

Daypart / Time Sensitive

 We can move your most perishable inventory with ads targeted by day of week and even time of day. Ask for quote.

 

Contests & Promotions

Contests increase buzz and recall. Because of high demand, promotions are only available to paying advertisers. Ask for quote.