Thursday, December 20, 2007

“Smaller portions” tops T.G.I. Friday’s food resolution survey

By Pegasus News wire

CARROLLTON, Texas, Dec. 19 -- According to a recent survey conducted by Harris Interactive on behalf of T.G.I. Friday's restaurants, fifty-six percent of U.S. adults plan to make food-related New Year's resolutions for 2008 and seventy-one percent feel having a variety of smaller portion entrees when dining out would make it easier to keep those resolutions.

Provided by PegNews.com

"But with smaller portions, how can we keep wasting so much food and killing ourselves?" asks a concerned collective American population.

"The survey results make it clear smaller portions can help Americans keep their resolutions," said Mike Archer, president and chief operating officer of T.G.I. Friday's USA. "T.G.I. Friday's Right Portion, Right Price menu addresses this holistically and provides big, bold flavors in a variety of portion sizes all day, every day."

The top three food-related 2008 New Year's resolutions among those who plan to make them are eat more vegetables (51%), eat more fruits (49%) and eat smaller portions (47%).

In a separate survey conducted by Harris Interactive on behalf of T.G.I. Friday's, eighty-two percent of U.S. adults find it challenging to watch how much they eat when dining out. In addition, eighty-two percent would prefer to dine at a restaurant that offered entrees in various portion sizes.

About the survey:

Harris Interactive conducted this online survey on behalf of T.G.I. Friday's between December 10 and December 12, 2007 among 2,082 adults ages 18+, of whom 1,245 plan to make food-related New Year's resolutions for 2008. This online survey is not based on a probability sample and therefore no theoretical estimates of sampling error can be calculated. For complete methodology, including weighting variables, please contact Derek Farley, DFPR, for T.G.I. Friday's.

About the other survey:

Harris Interactive conducted this online survey on behalf of T.G.I. Friday's between October 23 and October 25, 2007 among 2,692 adults ages 18+. This online survey is not based on a probability sample and therefore no theoretical estimates of sampling error can be calculated. For complete methodology, including weighting variables, please contact Derek Farley, DFPR, for T.G.I. Friday's.

Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's Inc. and Pick Up Stix, is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of December 2007, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 58 countries. For more information on the brands, visit http://www.fridays.com/ and http://www.pickupstix.com/.

Source: PR Newswire

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• Food and Drink
• Health and Fitness

Comments

DC Anonymous

La la la la la> No estimate of variability means no conclusions. Try this out:

" eat more vegetables (51%), eat more fruits (49%) and eat smaller portions (47%). "

So, could we then suggest that 49% said eat fewer vegetables, 51% eat less fruit and 53% eat larger portions??

And instead....

"T.G.I. Friday's Right Portion, Right Price menu addresses the desire to stuff one's face at many faceless airports across the United States while increasing our margin by cutting down on the amount of food you suckas are gonna get."

11 months, 1 week ago ( Link to this comment | Suggest removal )